It’s a well-documented sociological fact that a little direct eye contact goes a long way when it comes to engaging the company that you keep. So as you continue your small bubble with a lucky few, consider the latest crop of treatment creams designed to transform the delicate area.

Personally, I don’t ever go to bed without slathering on a hydrating formula underneath my eyes and after years testing and sampling, I’m sharing my favorites. Whether you want to plump fine lines, eliminate puffiness with a serum that cools upon contact, or correct dark circles with a novel balm that instantly releases powerful brightening extracts, there’s little that the most innovative eye creams can’t do in record time. 

PS— if you’re looking to seriously de-puff that under eye area, listen up: my ultimate hack for looking less tired in seconds is to apply your desired product with a spoon that’s been sitting in the freezer overnight. Puff be gone.

Here, the best solutions to set your sights on this year.

DE-PUFF

SMOOTH

BRIGHTEN